Privacy Policy

---

Date: 5th March 2025

We take your privacy seriously and will only use your personal information to administer your account and provide the products and services you have requested from us. We will never sell or share your personal information, and we will only use it as described in this policy.

Aspect Rental Ltd is a private limited company registered in England and Wales under company number 16293943. Aspect Rental Ltd is the "data controller," meaning we are responsible for the collection and use of your personal data (collectively referred to as "Aspect Rental", "we", "us", or "our" in this privacy policy).

We have appointed a Data Protection Officer (DPO) who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this policy or wish to exercise your legal rights, please contact the DPO using the details below:
By email: contact@aspectrental.com
Call: (+44) 0203 103 6830 (during office hours)
Through this website: www.aspectrental.com
By post: Duncan Martin, Managing Director, Aspect Rental Ltd, 29a High Street, West Wickham, Kent, United Kingdom, BR4 0LP

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). However, we would appreciate the opportunity to address your concerns before you approach the ICO, so please contact us first.

We keep our privacy policy under regular review. This version was last updated on 5th March 2025.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

Our website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. We encourage you to read the privacy policy of every website you visit.

Under applicable data protection laws, you have the following rights regarding your personal data:

• Request access to your personal data (commonly known as a "data subject access request").
• Request correction of your personal data.
• Request erasure of your personal data.
• Object to processing of your personal data where we are relying on legitimate interests (or those of a third party) and you feel it impacts your rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes.
• Request restriction of processing of your personal data.
• Request the transfer of your personal data to you or a third party.
• Withdraw consent at any time where we are relying on consent to process your personal data.

If you wish to exercise any of the rights above, please contact us. You will not have to pay a fee to access your personal data or exercise any of the other rights. However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. Alternatively, we may refuse to comply with your request in such cases.

We may need to request specific information from you to confirm your identity and ensure your right to access your personal data. This is a security measure to prevent personal data from being disclosed to anyone without the right to receive it. We may also contact you for further information to expedite the response.

We aim to respond to all legitimate requests within one month. Occasionally, it may take longer if your request is particularly complex or you have made multiple requests. In such cases, we will notify you and keep you updated.

If you have any comments or wish to complain, please contact us at any time.

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped into the following categories:

• Identity Data: Includes first name, maiden name, last name, username, marital status, title, date of birth, and gender.
• Contact Data: Includes billing address, delivery address, email address, and telephone numbers.
• Financial Data: Includes bank account and payment card details.
• Transaction Data: Includes details about payments to and from you and other details of products and services you have purchased from us.
• Technical Data: Includes your internet protocol (IP) address, login data, browser type and version, time zone setting, location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
• Profile Data: Includes your username and password, purchases, hires or orders made by you, your interests, preferences, and feedback and survey responses.
• Usage Data: Includes information about how you use our website, products, and services.
• Marketing and Communications Data: Includes your preferences in receiving marketing from us and our third parties, as well as your communication preferences.

We do not collect any Special Categories of personal data (such as race, ethnicity, religious or philosophical beliefs, health data, or sexual orientation), nor do we collect information about criminal convictions and offences.

We collect data from and about you in several ways:

• Direct Interactions: You may provide us with Identity, Contact, and Financial Data when you fill in forms or correspond with us via post, phone, email, or otherwise. This includes when you:
  
  • Apply for our products or services.
  • Create an account on our website.
  • Subscribe to our services or publications.
  • Request marketing to be sent to you.
  • Provide feedback or contact us.
• Automated Technologies or Interactions: As you interact with our website, we collect Technical Data about your equipment, browsing actions, and patterns using cookies, server logs, and similar technologies. We may also receive Technical Data from third-party websites that use our cookies. Please see our cookie policy below for further details.
• Third Parties or Publicly Available Sources: We may receive personal data from various third parties and public sources:
  
  • Technical Data: From analytics providers and advertising networks.
  • Contact, Financial, and Transaction Data: From payment and delivery service providers.
  • Identity and Contact Data: From publicly available sources such as Companies House and the Electoral Register within the EU.

We will only use your personal data when legally permitted. The most common uses of your personal data are:

• To perform the contract between us.
• Where necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
• To comply with a legal or regulatory obligation.

Generally, we do not rely on consent as a legal ground for processing your personal data, except for marketing communications. You have the right to withdraw consent for marketing at any time by contacting us.

Below is how we intend to use your personal data and the legal grounds for such processing:

Purpose/ActivityType of DataLawful Basis for ProcessingRegister you as a new customerIdentity, ContactPerformance of a contract with youProcess and deliver your orderIdentity, Contact, Financial, Transaction, Marketing and CommunicationsPerformance of a contract with youManage our relationship with you (e.g., notifications, reviews, surveys)Identity, Contact, Profile, Marketing and CommunicationsPerformance of a contract with you, Legitimate interests (keeping records, understanding customer use)Administer and protect our business and site (e.g., troubleshooting, hosting)Identity, Contact, TechnicalLegitimate interests (running our business, fraud prevention), Legal obligationsDeliver relevant content and advertisementsIdentity, Contact, Profile, Usage, Marketing and Communications, TechnicalLegitimate interests (marketing strategy), Consent (where applicable)Improve our website and servicesTechnical, UsageLegitimate interests (business development)Make recommendations about products/servicesIdentity, Contact, Technical, Usage, ProfileLegitimate interests (business development), Consent (where applicable)

We will only use your personal data for the purposes for which it was collected unless we reasonably consider that it is compatible with the original purpose. If we need to use your data for a different purpose, we will notify you and explain the legal grounds for processing.

We may use your Identity, Contact, Technical, Usage, and Profile Data to assess what products and services may be of interest to you (this is called "marketing").
You will receive marketing communications from us if you have requested information, hired or purchased from us, and have not opted out of receiving marketing.

You can opt-out of marketing messages at any time using the opt-out links or by contacting us directly. If you opt-out, it will not affect the personal data you have provided during product/service transactions.

We may share your personal data with the following third parties:

• Service providers (IT, system administration).
• Professional advisers (lawyers, auditors, insurers).
• Regulatory authorities (e.g., HM Revenue & Customs).
• Third parties in case of business transactions (merger, acquisition, sale).

We require all third parties to respect the security of your data and process it in accordance with the law.

We implement appropriate security measures to prevent your personal data from being lost, accessed, altered, or disclosed in an unauthorised manner. Access is limited to employees and contractors who need to know the data to perform their tasks, under strict confidentiality agreements.

We do not transfer your personal data outside the European Economic Area (EEA). If this changes, we will ensure that appropriate safeguards are in place and notify you accordingly.

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected. By law, we are required to keep basic customer information for six years after you cease being a customer for tax purposes.

You can request deletion of your data as per your legal rights.

Our website uses cookies to distinguish you from other users and enhance your experience. You can manage cookie preferences in your browser settings or via our cookie management tool.